Company Values
Company Values 25 Oct 2016 / Albert Assad When Steve Jobs returned to Apple in 1997 it was close to bankruptcy. He told the employees that Apple would have to return to its core values. “What we’re about isn’t making boxes for people to get their jobs done,” Jobs said. “Our core value is […]
Defining Your Company’s Purpose
Defining Your Company’s Purpose 27 Sep 2016 / Albert Assad Importance of Articulating and Assimilating your Mission Imagine you woke up this morning and out of the blue you said, “Honey, kids, we are taking a long vacation! Jump into the car ‘cause we are going to the airport!” Then they ask perplexed, “Where […]
