Leadership Effectiveness

4 Behaviors that Account for Leadership Effectiveness in Management Teams Leadership / Albert Assad What is it about leadership that is so difficult to implement? If we were all machines it would be very easy: just say what to do and it gets done, no matter the time, no matter how you said it nor […]
What’s Really Driving Your Business Value?

Beyond the Bottom Line: What’s REALLY Driving Your Business Value? Business Value / Albert Assad The question that’s been flooding my inbox lately: “What’s my business actually worth?” As I shared with packed rooms during my workshop series in Toronto last week, the answer goes far deeper than your revenue numbers. Many business owners are […]
Company Values: The Key to Success

Company Values: The Key to Success Company Values // 25 Oct 2016 // Albert Assad When Steve Jobs returned to Apple in 1997 it was close to bankruptcy. He told the employees that Apple would have to return to its core values. “What we’re about isn’t making boxes for people to get their jobs […]
Vision Statement for Business Success

Vision Statement for Business Success Vision Statement // 27 Sep 2016 // Albert Assad Importance of Articulating and Assimilating your Mission Imagine you woke up this morning and out of the blue you said, “Honey, kids, we are taking a long vacation! Jump into the car ‘cause we are going to the airport!” Then […]
Strategic Plan: Build a Clear Roadmap for Business Success

Strategic Plan: Build a Clear Roadmap for Business Success Strategic Plan // 26 Jul 2016 // Albert Assad Before going sailing for my first, I tried making sure I had everything I needed to have a successful and enjoyable ride. I was exited and ready to go. When I got to the harbor, it […]
4DX Focus Method: Achieve Goals with Clarity & Precision

4DX Focus Method: Achieve Goals with Clarity & Precision 4DX Focus Method // 28 Jun 2016 // Albert Assad 5 years ago, when I worked in a financial consulting firm focused on strategic financial long-term planning for billion dollar-size organizations, a very wise white haired senior consultant, a sort of mentor for me, introduced […]
Working with Intentionality: Achieve Goals with Purpose

Intentionality vs Opportunistic: Making Smarter Business Decisions Intentionality vs Opportunistic // 31 May 2016 // Albert Assad In all the years that I’ve been working with businesses from very large to very small I’ve noticed that in many cases (more than one would feel comfortable admitting), even with very successful ones, they have a […]
Prioritizing is not strategizing

Prioritizing Is Not Strategizing: Key Differences Every Business Leader Should Know Prioritizing is not strategizing // 26 Apr 2016 // Albert Assad Why prioritizing is not strategizing? A few weeks ago I was invited by the Bank of North Georgia to attend the 2016 Economic Forecast Presentation at Cobb Energy Center. Great event by the […]
Strategic Planning: Navigating Challenges for Business Success

Strategic Planning: Navigating Challenges for Business Success Strategic Planning // 29 Mar 2016 // Albert Assad Holiday Traffic—everyone dreads it like the plague. Then people start wondering, “When is the right time to leave so I don’t get stuck in it?” It’s all about timing. I make sure to adjust my schedule to ensure […]
Introducing 4DX Focus Method

Introduction of 4DX Focus Method 4DX Focus // 23 Feb 2016 // Albert Assad So the adventure begins! Some months ago I left my previous job with the intention of looking for a new one. Soon after I left, to my surprise, a few business owners who found out I had left (I’m still […]